An Oreo Lover’s Dream
If you know me at all, you know how I feel about Oreo's. And if you don't, well, know that there's no way I could pass up a chance to visit the first Oreo Café at American Dream. Regular Oreo's, Double Stuff, yea, I can eat them all. Knowing I was pretty close to their first Café, I grabbed the family and we went over to check it out.
I'm also a great fan of location based branding, using the physical space to bring your brand story to life. To me, this is more than just having stores, it's spaces that allow consumers to both experience your brand and create a social space at the same time. The Oreo Café works on both levels.
It's on the 3rd floor of IT'SUGAR store there, which as you can imagine, had a pretty damn great selection of sweets and candies before the Oreo Café opened. The day we were there it was actually pretty crowded with quite a long line, so sadly, I didn't get to try anything while I was there. But I'll certainly be back to try it!
As you can see by the menu above, there's a good variety of Oreo treats to experience. From the more traditional, like Oreo Cookies & Cream cheesecake, or the more fun Twist Your Oreo, where you can create your own Oreo creation. I could certainly make more than a few meals from what's offered!
Below is a bigger picture of the full space, with the giant Oreo overhead as the centerpiece of the space. There was certainly a great deal of Oreo merchandise, from cookies of course, to a full line of Oreo cookies. Seating areas around the space gave guests a place to sit and enjoy their creations. There was also a full line of clothing, etc., so you could literally wear your love of Oreo's on your sleeves.
As you can imagine, everyone was having a pretty good time here, how could they not? I'll be back at American Dream next month when their luxury wing opens and I'll make sure I have time to try the menu when I'm there.
Remember, people want to hear a great story, people want to share a great story and people want to participate in a great story. Without a great story, you might get some attention, but you'll never get engagement. Thanks to Oreo's great story, there was a lot of engagement at the Oreo Café.