Meet the team and technology at Brand Experience Lab in our new introduction video.

Almost 30 years ago I was actively involved in VR and coined the phrase “Experiential Advertising” to talk about the use of VR as a marketing tool. Now, I'm back working with the technology of today and exploring ways that brands and retailers can use this tech to create experiences that allow the consumer to interact with brand messaging.

In June of 2021, Victoria’s Secret officially turned their backs on their Angels and exchanged them for activists. There’s a lot that’s promised. But how is Victoria’s Secret actually changing? And is it too little, too late?

As consumer expectations for what brands “owe” them continues to evolve, to what degree do brands yield to consumer requests versus staying true to their original story?