Explore, Experiment, Execute at scale.

THE BRAND EXPERIENCE LAB

is a retail accelerator that combines the latest in experience and retail thinking with the core ability to deliver at scale.

BEL is not just a tech playground (although we do have fun!); it's a specialized environment designed to test and refine retail technologies. By conducting experiments in a controlled environment, you can understand customer responses before implementing strategies in the real world, reducing the risk of costly errors.

  • BEL stands at the forefront of technology adoption in the retail industry. We facilitate the exploration of cutting-edge technologies, including unattended retail, computer vision, AI, augmented reality, scent, sound, IoT, and others, to create seamless, immersive retail experiences.

  • BEL's key strength lies in its ability to enable retailers to evaluate new technologies before their full-scale launch. This proactive approach minimizes the financial risks associated with untested concepts and ensures that the final product or strategy aligns seamlessly with customer expectations.

  • In the highly competitive world of retail, understanding and aligning with your target audience is essential. BEL's research and consulting capabilities help retailers gauge the effectiveness of new technologies and strategies, ensuring that they resonate with their intended customer base. This alignment is crucial for creating customer-centric solutions that drive long-term growth.

  • In the rapidly evolving retail landscape, investing in innovation and customer-centricity is the key to thriving. Brand Experience Lab is more than just a facility; it's an invaluable asset that provides the resources and expertise needed to succeed in the dynamic world of retail. As your research and development partner, we are here to help you unlock your brand's full potential and bring your innovative ideas to life.

explore the
future of retail

The Brand Experience Lab brings businesses together, matching brands and retailers with technology partners who will shape the future of retail. We are deeply rooted in the shopper journey process, utilizing data, insights, and best display design practices. Whether you’re looking to better connect with your customers, increase revenue, tell a better story, or respond to change the retail climate, we can help.

meet our parent company

BEL is part of Unified Resources in Display, a 30+ year old, creative retail resources company that services some of the most iconic retailer and CPG brands in the world.

We leverage technology, creativity, human understanding, and data-driven insights to create connected experiences that drive sales and build brand commitment.

Unified Resources in Display can assist BEL partners in manufacturing and fabrication support prior to deployment. Their understanding of the production process from factory to consumer, can help achieve unprecedented growth for your business.

 

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