Rethink Retail Podcast with Ben Mand
In this episode of Rethink Retail, host David Polinchock is joined by guest Ben Mand, CEO of Guayakí Yerba Mate, at the Brand Experience Lab podcast studio for an engaging conversation on the intersection of business, sustainability, and community. Ben shares his journey from a humble upbringing in Wisconsin, his educational background, and his initial career trajectory, including impactful experiences at General Mills and Plum. Ben discusses his commitment to health, sustainability, and community in the food and beverage industry. The conversation delves into the challenges and strategies of making products healthier, less processed, and more sustainable, such as sodium reduction and moving toward regenerative farming practices. The episode also highlights the importance of community, authenticity, and the evolving consumer landscape in today's market, providing insights into building successful purpose-driven businesses.
Key Insights:
* Shifting from Corporate to Entrepreneurial Brands: Ben shares his experience moving from a large corporation to more agile, purpose-focused brands, and the valuable lessons learned through each transition.
* Balancing Profit and Purpose: Explore Ben’s strategies for maintaining profitability while prioritizing ethical practices and sustainability—a cornerstone of his approach to leadership.
* The Power of Authentic Branding: Ben delves into the importance of authenticity in connecting with consumers, highlighting the value of community and the evolving role of in-store and online presence in today’s market.
* The Future of Food Brands: Get a glimpse into Ben’s vision for food brands of the future and the legacy he hopes to build in creating impactful, sustainable businesses.
Full episode links: RETHINK Retail, SoundCloud, Spotify, Apple Podcasts