Where Retail Strategy Meets Innovation
Brand Experience Lab helps retailers and brands explore emerging technologies, design smarter experiences, and deploy solutions that drive measurable results across the customer journey.
Turning Strategy and Innovation into Measurable Results
We help organizations identify high-impact opportunities to improve customer experience, operational performance, and innovation across the retail journey, evaluate technologies such as AI-driven shopper analytics and unattended retail solutions in real-world environments, and support deployment through our partner ecosystem — translating strategy into practical, scalable solutions that deliver measurable business impact, not just concepts.
Strategic Clarity
We help organizations identify the right opportunities, define innovation priorities, and create actionable roadmaps aligned with business goals and customer needs. By combining industry expertise with a structured approach, we bring focus and direction to complex initiatives — ensuring efforts are grounded in measurable outcomes.
Innovation in Action
Our team evaluates emerging technologies and develops pilot programs that allow companies to explore new concepts while minimizing risk and accelerating learning. From solution design to testing frameworks, we translate innovative ideas into practical applications that can be validated in real-world environments.
Real-World Impact
Through our ecosystem of partners and technologies, we support implementation and scaling — turning validated concepts into solutions that deliver measurable business results. Invigo Retail, originally incubated within Brand Experience Lab, reflects how innovation can evolve from concept to commercialization, growing from BEL’s first internally developed solution into a standalone venture focused on advancing retail intelligence at scale.
Explore, Experiment, Execute at scale.
|
Explore, Experiment, Execute at scale. |
-
BEL stands at the forefront of technology adoption in the retail industry. We facilitate the exploration of cutting-edge technologies, including unattended retail, computer vision, AI, augmented reality, scent, sound, IoT, and others, to create seamless, immersive retail experiences.
-
BEL's key strength lies in its ability to enable retailers to evaluate new technologies before their full-scale launch. This proactive approach minimizes the financial risks associated with untested concepts and ensures that the final product or strategy aligns seamlessly with customer expectations.
-
In the highly competitive world of retail, understanding and aligning with your target audience is essential. BEL's research and consulting capabilities help retailers gauge the effectiveness of new technologies and strategies, ensuring that they resonate with their intended customer base. This alignment is crucial for creating customer-centric solutions that drive long-term growth.
-
In the rapidly evolving retail landscape, investing in innovation and customer-centricity is the key to thriving. Brand Experience Lab is more than just a facility; it's an invaluable asset that provides the resources and expertise needed to succeed in the dynamic world of retail. As your research and development partner, we are here to help you unlock your brand's full potential and bring your innovative ideas to life.
meet our parent company
BEL is part of Unified Resources in Display, a 30+ year old, creative retail resources company that services some of the most iconic retailer and CPG brands in the world.
We leverage technology, creativity, human understanding, and data-driven insights to create connected experiences that drive sales and build brand commitment.
Unified Resources in Display can assist BEL partners in manufacturing and fabrication support prior to deployment. Their understanding of the production process from factory to consumer, can help achieve unprecedented growth for your business.
latest musings
