AR and the Future of retail
Unlocking New Retail Experiences with Augmented Reality (AR)
Welcome to the Brand Experience Lab (BEL), where we're revolutionizing the retail industry through the power of AR. In today's digital era, staying ahead of the curve is crucial for retailers, and AR presents an incredible opportunity to captivate customers like never before. Recent studies and statistics have shown just how impactful AR can be as a sales tool, and our team at the Brand Experience Lab is equipped to help you harness its potential.
According to a recent article featured in the Business of Fashion, an astounding 86% of US brands utilizing AR have reported a significant boost in sales, customer acquisition, and improved performance metrics. Furthermore, research by Threekit reveals that 66% of end consumers express a keen interest in leveraging AR to facilitate their purchasing decisions. These statistics alone demonstrate the immense potential and value that AR holds for retailers.
Let's delve deeper into the benefits of AR for retailers:
Unparalleled Engagement: AR product experiences are a staggering 200% more engaging compared to their non-AR counterparts. By incorporating AR into your retail strategy, you can deliver an immersive and captivating shopping experience that leaves a lasting impression on your customers.
Preferred Retail Destination: In a survey conducted by Threekit, 61% of consumers expressed a preference for retailers offering AR experiences. By embracing AR, you not only differentiate your brand from competitors but also attract and retain a loyal customer base.
Increased Shopping Frequency: AR has the power to keep customers coming back for more. A remarkable 71% of consumers stated that they would shop more often if AR technology was incorporated into their retail experience. By providing unique and interactive AR elements, you can ensure that your customers remain engaged and excited about their shopping journey.
Enhanced Personalization: AR enables customers to visualize and customize products before making a purchase. As per the Threekit study, 40% of consumers would be willing to pay more for a product they can customize using AR. By offering personalized AR experiences, you can drive customer satisfaction and boost sales.
While the potential of AR is evident, it's surprising to learn that 52% of retailers are unprepared to integrate this technology into their operations. At BEL, we've been at the forefront of AR tech for many years, and we firmly believe that it presents tremendous business opportunities for brands and retailers. Our experienced team is dedicated to helping you understand these emerging technologies and how you can leverage them to achieve your objectives.
With our state-of-the-art Emerging Tech Learning Labs and AR/VR developments, we equip you with the knowledge and tools to succeed in this new era of retail. Partnering with BEL ensures that you won't be left behind, joining the ranks of the unprepared. Just take a look at the video below to witness a compelling test we conducted with Spike, one of the remarkable displays we offer at Unified.
Our Portal video, featured below, highlights one of our favorite AR tools. Whether through CGI or 360-degree video immersive experiences, the possibilities with AR are limitless! Here are just a few examples of what you can achieve:
Create teaser experiences for real-life adventures. If you sell fishing trips at your retail location, imagine allowing your customers to open a portal right in your store and see what awaits them!
Transform your store into an endless aisle, showcasing an extensive range of products within the AR portal. We can help you develop the necessary tools to complete purchases directly within the AR experience, providing a seamless shopping journey.
Step out from the crowd and bring your customers closer to their favorite performers by placing them right on stage through AR.
Are you ready to explore how AR can revolutionize your retail business? Reach out to Alexandra, and she'll schedule a meeting to discuss your specific needs. At BEL, we offer hands-on demos that allow you to experience, experiment, and execute with confidence.
Join us on this extraordinary journey as we unlock the potential of AR together. Stay tuned to our blog for more exciting updates and success stories from retailers who have embraced the future with AR. Let's shape the future of retail, one augmented experience at a time!