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David PolinchockPresident & Co-Founder

David is the Co-founder and President for the Unified Brand Experience Lab, with a long history of introducing retailers, brands and agencies to emerging technologies. He was an early pioneer in the use of virtual reality for advertising and marketing, having started experiential advertising using VR in 1991. He was the Director of the 1st AT&T AdWorks Lab; worked at the PwC Experience Center and worked on a variety of emerging technology launches. His work on the AudienceGames cinema AR program won several major awards, including a Bronze Lion and 2 gold Pencils. He has also directed several TechX programs at Advertising Week, in both New York & London.

Over the years, David has covered a lot of ground, but one thing has remained consistent: He’s looked for innovative ways to create compelling, authentic and relevant brand experiences.

He’s been very fortunate to have traveled with his daughter Sydney, who helps him remember that the most important experiences are the ones you share with people you love.

James Ackerman
CEO of Brand Experience Lab & Unified RID

Jim is the CEO of Unified Resources & Brand Experience Lab.  He began his career as a practicing attorney specializing in corporate, securities, and mergers and acquisition law. His client base included many large manufacturing, service, financial and real estate companies.  

          For over a decade, Jim was a principal of the Ackerman Consulting Group serving as an advisor to many companies in the paper, packaging, and point of purchase display industries for mergers, acquisitions, financings, and strategic alliances.  He was the founder & CEO of Sloan Securities Corp., an investment bank and stock brokerage firm with nine offices thru out the US.  Sloan was an early adopter of institutional online trading, spearheading the creation of a prime brokerage unit for small institutions providing capital to emerging public technology companies.  

He has & currently serves on the board of directors for several Charitable Associations.  Jim graduated from the University of Pennsylvania and received his Juris Doctor from Villanova University School of Law and is admitted to the bar in New York and New Jersey.


Mitchell Edelman
President Unified RID & Co-Founder Brand Experience Lab

Mitchell has vast experience creating, growing and leading some of the In-Store Marketing & Retail Packaging Industries most successful companies. He has been responsible for the acquisition, integration and sale of numerous manufacturing operations, sales & design offices and supply chain facilities globally.

Mitchell participated in building & operating the first 100% recycled liner board paper mill in the US.  In 1990 he co-founded Phoenix Display & Packaging, the first combined Point of Purchase Display Manufacturing and In Store Marketing Agency. It was sold to Union Camp Corp. Some of the high level highlights accomplished during his tenure at UCC/IP were opening the first design center in Bentonville to support Walmart. As well as, the creation of the first J&J non company owned GMP facility for direct to Retail distribution.

In 2005 he co-founded Visual Image Display.  An early stage leader in the Venue Based Media & Digital OOH space. VID created and executed many high profile programs, networks & technology experiences for companies like Estee Lauder, Victoria Secrets, Disney and Mercedes Benz, for which they launched and ran a narrow-cast network scheduling & delivering custom content to every MB dealership in North America.

Jim Wiemer
VP of Creative and Marketing

Wiemer has been leading teams and helping develop In-store and event marketing solutions for the past 30 years.

He has brought to the marketplace projects for numerous fortune 100 clients like Microsoft/Xbox, Jawbone, Intel, AT&T, DELL, Samsung, HP, Sony, GM, Toyota, Scion, Subaru, Hyundai,
Nike, Calloway Golf, Harley-Davidson, Maybelline, L’Oreal, Sephora, Pepsi and programs for major retailers.

Wiemer was VP Creative Director, DCI-Artform for 18 years. With over 50 direct reports, his team was responsible for all creative development and in-house Innovation Lab which, included a virtual Cave.
He has been a design consultant and has taught retail design courses at the Milwaukee Institute of Art & Design (MIAD), for the past twenty-eight years. Wiemer is Proficient in 3D rendering, digital concept sketching, graphic and marketing communications, illustration and imagining.

Wiemer’s solutions are deeply rooted in shopper behavior. He utilizes marketing metrics, trends, insights and real life experiences to validate his designs.

David Bayliss
Head of European Development

David, before getting a proper job, spent 21 years in the Royal Air Force flying around the world drinking wine in many different countries.  Next on his career path, David was quick to embrace the internet and all it had to offer, and worked with several software companies to bring their products to market.

David has worked on many technology projects, but ultimately found himself trying to find ways these solutions could help brick and mortar retail evolve in a digital world and even headed up a project called “Saving the High Street”.

David, now based in France, works as the European Lead in searching out tech to bring to the lab. He uses his connections and experience to help companies realize their potential, and of course would be happy to discuss more about how the lab can help you, if you are interested.