Brands    Members    Universities    Team    Contact

Explore the
Possible —  

Bring your business to the forefront and help shape the future direction of retail.

The Brand Experience Lab is a private equity firm and incubator based in Jersey City, New Jersey specializing in technologies for the retail industry.

Our strategy is to partner with management teams to provide our collective expertise and relationships to improve operating profitability and strategic value of the business. Capital may be provided in structured investments.

We provide you with the opportunity to be ahead of your competitors and be introduced to some of the biggest brands and retailers in the world. Join world-class technology partners from across the globe and expert brand support teams. An inspiring retail-centric innovation catalyst, that curates on-target solutions, technology and innovations to grow business.

With 14,000 sf, we have plenty of room to grow; set up your technology for live demos, meetings, seminars and getting work done in a living, breathing, future factory. It allows for you to go from concept to a real-world testing environment and get instantaneous data and feedback. This also allows our members from outside of the United States to have a US office location. We even provide staffing to present your products when you are away.
Brand Experience Lab 
234 16th Street, Jersey City, NJ


Best-in-class Facility

BEL is located conveniently in a historic building on the Hoboken PATH station in Jersey City, NJ.Desks, Shared Office Space, Conference Rooms, Wi-Fi, Kitchen & Showroom. 

Member Network

Access to a vibrant growing member network & support from our team for client hosted meetings.  Be a part of changing future of retail.


Participation in all events hosted on the premises including industry specific events, meet-ups with other entrepreneurs, workshops about general business topics; demonstration events.

Tech & Brand Accelerator

Demonstrate your technology to key retailers, potential investors and clients, and receive Unified manufacturing support from protoype to final product.

Acceleration & consulting services

Marketing & design support

Business operations support

Business & investment plans

Your Sales Force in the US

For companies outside of NYC or the US, the BEL team can act as your local business development staff. We can represent you in all client presentations that are necessary, acting as your staff on the ground in NYC & the US. This allows you to be able to react quickly to client requests, without incurring last minute travel expenses.

A Part of Unified Resources in Display

BEL is part of Unified Resources in Display, a 30+ year old, creative retail resources company that services some of the most iconic retailer and CPG brands in the world.
We leverage technology, creativity, human understanding and data-driven insights to create connected experiences that drive sales and build brand commitment.